Results from software and B2B teams.
Three companies with three different problems. Here’s where each one started, what the campaigns produced, and why it matters.
Real campaign numbers. Clear context.
These case studies are from our paid-campaign library. They report paid-social leads and sales conversations, not OnCue outbound meetings or guaranteed pipeline.
From Three Months of No Sales to 31 Leads in Two Days
Client: A software solutions provider that sells to other businesses.
The challenge: After a strong year, the client had made no sales in three months. Detailed calls traced the drop to a recent expansion policy that had shifted the company's focus toward larger firms.
What we ran: We built one Facebook ad campaign explaining what the software does for other companies' brands, then A/B tested it on two audiences: small and medium-sized companies, and larger firms. The smaller-company audience responded better, so that's where the budget went.
Results:
31 leads in two days
$2.45 per lead
A clear answer on who to sell to: small and medium-sized companies, not larger firms
Why it matters: More volume wouldn't have fixed this. Finding the segment that was ready to buy did. Vectora uses the same fit-and-timing scoring on every account.
453 Sales Conversations in Under 15 Days
Client: A SaaS brand selling to consumers, mostly homeowners in their early thirties to late forties.
The challenge: Buyers didn't understand the product. Low awareness meant low sales, and the company was struggling to break even.
What we ran: Short explainer videos ran as a Facebook ad campaign to show the audience what the product does. A messaging campaign then invited people to reach out one-to-one with their questions, and the client's sales team picked up every conversation.
Results:
453 people messaged the sales team in under 15 days
$1.17 per conversation started
Why it matters: When buyers don't understand the product, cold pitches bounce off. Starting a real conversation at the moment they're curious is what moves them.
198 Qualified Leads in a Competitive Market, at $13.10 Each
Client: A US business consulting agency selling to business owners and SMB decision-makers.
The challenge: The firm was competing in crowded markets. Broad targeting and no campaign structure were driving its lead costs up.
What we ran: We rebuilt the campaign with layered targeting on business owners, SMB decision-makers and consulting-related behaviors. Budget moved to the best-performing ad sets, and weak audiences were paused quickly to keep costs under control.
Results:
198 qualified leads
$13.10 per lead
$2,593.92 total spend
Why it matters: Reaching decision-makers in a crowded market comes down to precise targeting and cutting what isn't working fast. Every OnCue program runs on the same discipline.
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